Choose brand book project scope
Brand Overview
Brand history, mission, vision, and values
Brand Messaging
Key messages, taglines, brand positioning statements to communicate the brand's value proposition
Brand Voice
Tone of voice guidelines , messaging, communication style
Target Audience
A detailed description of the brand's target audience, including demographics and key characteristics
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Visual Identity
Logo, color palette, typography, visual elements
Brand Guidelines
Instructions on how to use the brand assets consistently across different media and platforms
Visual Applications
3 - 5 Examples and guidelines for applying the brand's visual identity in various materials, such as stationery, packaging, and digital assets
Brand Applications
Recommendations for brand usage in different contexts, such as advertisements, websites, social media, and signage
Brand Overview
Brand history, mission, vision, and values
+ Brand Story
A compelling narrative that encapsulates the brand's essence, and unique selling points.
Brand Messaging
Key messages, taglines, brand positioning statements to communicate the brand's value proposition
Brand Voice
Tone of voice guidelines , messaging, communication style
Target Audience
A detailed description of the brand's target audience, including demographics and key characteristics
+ Brand Positioning
Clear positioning statements that define how the brand stands out from competitors and its unique value in the market.
+ Brand Experience
Guidance on creating consistent and positive brand client experiences for customers across touch points.
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Visual Identity
Logo, color palette, typography, visual elements
+ Typography
Custom typeface creation
Brand Guidelines
Instructions on how to use the brand assets consistently across different media and platforms
+ Brand Photography
Guidelines for photography style, image selection, and usage to maintain visual coherence.
Visual Applications
3 - 5 Examples and guidelines for applying the brand's visual identity in various materials, such as stationery, packaging, and digital assets
Brand Applications
Recommendations for brand usage in different contexts, such as advertisements, websites, social media, and signage
+ Brand Statement
Overall guidelines and rules to maintain consistency and protect the brand's integrity.
Terms & Conditions
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Incremental Work Approach:
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The branding project will be executed in stages, starting with research and moving forward based on client approval.
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Each stage will require client feedback and approval before proceeding to the next phase of the project.
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Limited Revisions:
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Revisions will be available for the initial stages of the branding process, including logo design, naming, slogan, and other key elements.
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Once these elements are finalized and approved, further revisions may be subject to additional charges or a separate agreement.
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Payment Terms:
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A 30% deposit is required before the project commences to secure studio resources and initiate work.
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The remaining balance will be due upon completion of the brand book, prior to the delivery of final assets.
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Additional Products or Services:
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Separate terms and conditions will apply to additional products or services such as website development, social media retainers, or any other offerings not covered explicitly in the branding quote.
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These terms will be outlined in a separate agreement or proposal specific to each product or service.
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Intellectual Property Rights:
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Upon receipt of full payment, the client will have full ownership and usage rights for the finalized brand assets as outlined in the brand book.
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The studio retains the right to showcase the completed project in its portfolio and marketing materials, unless otherwise agreed upon in writing.
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Confidentiality:
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Both the client and the studio agree to keep any confidential information exchanged during the project confidential and not disclose it to third parties.
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Termination:
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Either party has the right to terminate the project in writing if there is a material breach of the terms and conditions or if circumstances prevent successful completion.
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In the event of termination, fees will be calculated based on work completed up to that point and any outstanding payments will be due.
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